Once Upon A Name - Our Story
Once Upon a Name is a fairy tale entertainment company with a mission to produce enchanted content with strong educational value. We believe that the power of fairy tales combined with stealth education is a winning formula for kids and parents alike.

If anyone should understand the power of twinning storytelling and education, it’s the husband and wife team behind Once Upon a Name.

Martin Shubrook has 20 years experience in children’s entertainment, including working for Jim Henson’s Creature Shop and creating content for licensors such as Disney, Lego and Dreamworks.

Heidi is a primary school teacher and Head of Early Years Foundation Stage at her school. It has been her mission to ensure that Once Upon a Name delivers on core educational values.

It has been an amazing journey bring the first Once Upon a Name product into existence and bringing our fairy tale business to life.

We hope that our unique personalised storybook will be the beginning of a magical adventure and that all who read it at bedtime will sleep happily ever after!
Martin and Heidi

Martin Shubrook
20 years in family entertainment
and creating content for kids.

Heidi Shubrook BA (Hons) Primary Education
Head of Early Years Foundation Stage 
and Reception class teacher.